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Mohd Waliuddin, Mohd Razali and Kai, Tan Sia and Nordiana, Ahmad Nordin and Kartinah, Ayupp and Dyg Haszelinna, Abg Ali (2024) Driving firm value : Strategic marketing insights Malaysian listed firms. Journal of Asian Scientific Research, 14 (4). pp. 570-585. ISSN 2223-1331