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Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, Hui Yin (2010) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, 1 (1). pp. 25-36. ISSN 1759-0833
Jong, Hui Yin (2007) Advertising of Controversial Products : The Influence of Religion. [Final Year Project Report] (Unpublished)