Items where Author is "Jian, He"

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Kim-Shyan, Fam and David S., Waller and Ernest Cyril, de Run and Jian, He (2013) Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency? Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 144-161. ISSN 1355-5855

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