Items where Author is "Jee, Teck-Weng"

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Jee, Teck-Weng and Ernest Cyril , de Run (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 70-101.

Ernest Cyril, de Run and Jee, Teck-Weng and Lau, Wee Ming (2013) Negative Political Advertising: It’s Impact on Voters. Asian Journal of Business Research, 3 (1). ISSN 1178-8933

de Run, Ernest Cyril and Manickam, Elanjothi and Jee, Teck-Weng (2010) Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia. International Journal of Business and Society, 11 (2). pp. 51-70. ISSN 1511-6670

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