Items where Author is "Hyung, Jun Kim"

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Wan Roazha, Wan Mat and Hyung, Jun Kim and Ahmad Azaini, Abdul Manaf and Azaze-Azizi, Abdul Adis (2019) Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements. Asian Journal of Business Research, 9 (3). pp. 1-23. ISSN 2463-4522

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