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Huat, Wei Huang and Ernest Cyril, de Run and Hiram, Ting and Huong Sung, Colin Ting (2016) “Made In China” Products and the Implication of Ethnic Identification strength. International Review of Management and Marketing, 6 (3). pp. 631-640. ISSN 21464405
Ernest Cyril, de Run and Hiram, Ting and Hai-Ee, Tan and Huat, Wei Huang (2016) Complaint Behaviour By Generations: A Qualitative Inquiry From Mother-Daughter Perspectives. In: 7th International Borneo Business Conference (IBBC2016), jointly organized by Universiti Malaysia Sabah (UMS) and Universiti Malaysia Sarawak (UNIMAS), 7-8 September 2016, Chancellery Building, UMS.