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Vikneswaran, Nair and Badaruddin, Mohamed and Amran, Hamzah and Lo, May-Chiun and Hong, Jer Lang (2014) Rural Tourism 3.0: Conceptualising An Innovative Approach In Monitoring The ‘Health’ Of Rural Destinations In Malaysia. BIMP-EAGA Journal Of Sustainable Tourism Development, 3 (1). pp. 1-20. ISSN 2232-10603