Items where Author is "Hasrina, Mustafa"

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Article

Siti Aishah Chu, Abdullah and Mohamad, Md Yussoff and Hasrina, Mustafa (2018) The relationship between integrated marketing communication and leadership styles - in the context of Malaysian higher education. Indonesian Journal of Business and Economics, 1. pp. 1-17. ISSN 2621-6167

Book

Hasrina, Mustafa and Siti Aishah Chu, Abdullah and Shuhaida, Md Noor (2022) Principles of Integrated Marketing Communications : A Malaysia Casebook. Penerbit Universiti Sains Malaysia, Pulau Pinang. ISBN 978-967-461-531-4

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