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Ammar Redza, Ahmad Rizal and Hasnida, A. W. and Shahrina, M. Nordin and Lai, F. W. and Hasrina, M. (2014) Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry. Australian Journal of Basic and Applied Sciences, 9 (5). pp. 157-162. ISSN 2309-8414