Items where Author is "Goh, Bin Wei"

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Asmaul Husna, Haris Fadzilah and Goh, Bin Wei and Nur Fardilla Nadia, Abu Bakar and Tak, Jie Chan and Mohammad Mujaheed, Hassan and Mohammad, Abdullah and Mohammad Naim, Ismail (2024) Unveiling the Power of Tiktok: Exploring Consumer Purchase Intentions in the Post Covid-19 Pandemic in Malaysia. Journal of Propulsion Technology/Tuijin Jishu, 45 (1). pp. 5314-5345. ISSN 1001-4055

Goh, Bin Wei and Asmaul Husna, Haris Fadzilah (2023) The Impact Of Tiktok Advertising Content On Consumers’ Purchase Intention In The Post Covid-19 Pandemic In Malaysia. In: BORNEO BUSINESS RESEARCH CONFERENCE (BRRC 2023), 23 August 2023, Raia Hotel Convention Centre, Kuching.

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