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Fatin Izzati, Mohd Izam and Chuah, Kee Man (2023) Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words. In: Advertising language : Secrets of persuasion. UNIMAS Publisher, Kota Samarahan, Sarawak, pp. 25-44. ISBN 9789670054438