Items where Author is "Fam, Kim-Shyan"

Tinga, Hiram and Ernest Cyril, de Run and Fam, Kim-Shyan (2012) Identifying Generational Cohorts in Sarawak. In: 5th International Borneo Business Conference, At Tawau, Malaysia,. (Unpublished)

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, H. J. (2012) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, Vol. 1 Issue 1, pp.25 - 36, 1 (1). pp. 25-36.

Ernest Cyril, de Run and Hiram, Ting and Fam, Kim-Shyan and Jozsa, Laszlo and Andrea, Solyom (2012) Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers. In: International Borneo Business Conference 2012, 19 – 21 December 2012, Sabah. (Unpublished)

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, Hui Yin (2010) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, 1 (1). pp. 25-36. ISSN 1759-0833