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Ernest Cyril, de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia., 3. pp. 133-145.
Ernest Cyril , de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Sunway Academic Journal 3, 133–145 (2006), 3. pp. 133-145.