Items where Author is "Ernest Cyril , de Run"

Wee, Ming Lau and Ernest Cyril, de Run and Teck-Weng, Jee (2017) Metrosexual Identity: Perception Of Malaysian Male Consumers Towards Cosmetic And Skincare Product. Journal of Borneo Kalimantan, 3 (1). ISSN 2289-2583

Muhammad, Kashif and Braganca, Eliane and Zainudin, Awang and Ernest Cyril, de Run (2017) You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover. Journal of Management Development, 36 (7). pp. 899-914. ISSN 0262-1711

Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude Towards Advertising: From Malaysians And Indonesians Perspectives. In: 8th International Management and Accounting Conference (IMAC8), 28-29 September 2016, Langkawi Island, Malaysia.

Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis. International Journal of Business Research and Management (IJBRM), 16 (4). pp. 57-66. ISSN 2180-2165

Ernest Cyril, de Run and Hiram, Ting and Hai-Ee, Tan and Huat, Wei Huang (2016) Complaint Behaviour By Generations: A Qualitative Inquiry From Mother-Daughter Perspectives. In: 7th International Borneo Business Conference (IBBC2016), jointly organized by Universiti Malaysia Sabah (UMS) and Universiti Malaysia Sarawak (UNIMAS), 7-8 September 2016, Chancellery Building, UMS.

Hiram, Ting and Wong, Winnie Poh-Ming and Ernest Cyril, de Run (2016) Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Malaysia. International Journal of Business and Management, 11 (11). ISSN 1833-3850

Hiram, Ting and Tan, Sharon and Alexandra Nastassia, John and Ernest Cyril, de Run and Siew, Ling Liew (2016) Determinants Of Food Choice: Intention To Consume Dayak Food By Malaysians. In: 20th Asian Forum of Business Education (AFBE), At University College of Technology Sarawak, Sibu, Malaysia, 5-7 December 2016, University College of Technology Sarawak.

Jee, Teck Weng and Hiram, Ting and Ernest Cyril, de Run and Tan, Sharon (2016) Disposition and Repurchase Intention: A Preliminary Study of the How and Why. Procedia - Social and Behavioral Sciences, 224. pp. 332-338. ISSN 1877-0428

Ernest Cyril, de Run and Hiram, Ting and Lim, Tze-Yin and Koh, Hannah and Murni, Sahdan (2016) Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia. In: Conference proceeding at the Sixth Asia Pacific Marketing and Management Conference (APMMC-6), 16-18 March 2016, Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak.

Hiram, Ting and Ernest Cyril, de Run and Cheah, Jun-Hwa and Chuah, Francis (2016) Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour. British Food Journal, 118 (11). pp. 2781-2797. ISSN 0007-070X

Huang, Huat Wei and Ernest Cyril, de Run and Hiram, Ting (2016) Information Search and Purchase Intention for "Made in China "Products by Ethnicity. In: Conference proceeding at the Sixth Asia Pacific Marketing and Management Conference (APMMC-6),, 16- 18 March 2016, Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak.

Hiram, Ting and Ernest Cyril, de Run and Siew, Ling Liew (2016) Intention to Use Instagram by Generation Cohorts: The Perspective of Developing Markets. Global Business and Management research: An International Journal, 8 (1). pp. 43-55. ISSN 1947-5667

Ting, Hiram and Chuah, Francis and Ernest Cyril, de Run (2016) Knowledge Sharing Behaviour in Innovative Working Environment: A Case of a Software Developing Company. International Business Management, 10 (10). pp. 1989-1997. ISSN 1993-5250

Ting, Hiram and Chuah, Francis and Ernest Cyril, de Run (2016) Knowledge sharing behaviour in innovative working environment: A case of a software developing company. International Business Management, 10 (10). pp. 1989-1997. ISSN 19935250

Huat, Wei Huang and Ernest Cyril, de Run and Hiram, Ting and Huong Sung, Colin Ting (2016) “Made In China” Products and the Implication of Ethnic Identification strength. International Review of Management and Marketing, 6 (3). pp. 631-640. ISSN 21464405

Chuah, Francis and Hiram, Ting and Ernest Cyril, de Run and Cheah, Jun-Hwa (2016) Reconsidering What Entrepreneurial Intention Implies: The Evidence from Malaysian University Students. International Journal of Business and Social Science, 7 (9). ISSN 2219-6021

Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2016) The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis. Procedia - Social and Behavioral Sciences, 219. pp. 409-415. ISSN 1877-0428

Lau, Wee Ming and Ernest Cyril, de Run and Hiram, Ting and Francis, Chuah and Gursimran, Singh (2016) Warning Signage on Cigarette Packaging and Buying Behaviour: Does It Really Matter? In: Conference proceeding at the Sixth Asia Pacific Marketing and Management Conference (APMMC-6), 16-18 March 2016, Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak.

Hiram, Ting and Ernest Cyril, de Run (2015) Attitude Towards Advertising: A Young Generation Cohort's Perspective. Asian Journal of Business Research, 5 (1). ISSN 1178-8933

Hiram, Ting and Ernest Cyril, de Run and Teck-Weng, Jee (2015) Attitude towards advertising among young adults: A comparative study by ethnicity. International Journal of Business and Society, 16 (3). pp. 397-407. ISSN 15116670

Hiram, Ting and Winnie, Wong Poh Ming and Ernest Cyril, de Run and Sally, Lau Yin Choo (2015) Beliefs about the Use of Instagram: An Exploratory Study. International Journal of Business and Innovation, 2 (2). pp. 15-31. ISSN 1751-0260

Muhammad, Kashif and Ernest Cyril, de Run and Mohsin, Abdul Rehman and Hiram, Ting (2015) Bringing Islamic tradition back to management development : A new Islamic Dawah based framework to foster workplace ethics. Journal of Islamic Marketing, 6 (3). pp. 429-446. ISSN 1759-0833

Ernest Cyril, de Run and Muhammad, Kashif (2015) Money donations intentions among Muslim donors: an extended theory of planned behavior model. International Journal of Nonprofit Voluntary Sector Marketing, 20. pp. 84-96. ISSN 1479-103X

Hiram, Ting and Ernest Cyril, de Run (2015) A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market. Journal of Economics and Business Research, 1. pp. 126-143. ISSN 2069 – 9476

Hiram, Ting and Ernest Cyril, de Run and Ramayah, T. (2015) Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity. Review of Business Management, 17 (54). pp. 769-787. ISSN 18064892

May-Chiun , Lo and Ramayah, T. and Ernest Cyril , de Run (2014) Relationship between Transformational and Transactional Leadership Styles and commitment to Change : The case of Higher Education in Malaysia. [Working Paper] (Unpublished)

Ernest Cyril, de Run and Hiram, Ting (2014) Beyond Demographic Boundary: Determining Generational Values by Cohorts. In: Proceedings of MAG Scholar Global Business, Marketing and Tourism Conference, November 22-24, 2014, Hyatt Regency, Yogyakarta. (Unpublished)

Tariq, Jalees and Ernest Cyril, de Run (2014) Body Image of Pakistani Consumers. Journal of Management Sciences, 1 (1). pp. 16-34.

Ernest Cyril, de Run and Hiram, Ting (2014) Determining Attitudinal Beliefs about Controversial Advertising. International Journal of Business and Society, 15 (3). pp. 465-476. ISSN 1511 6670

Ernest Cyril, de Run and Hiram, Ting and Siew, Ling Liew (2014) How Adolescents View Advertising: The Effects of Beliefs and Personal Values. In: 6th International Borneo Business Conference (IBBC), 20-21 August 2014, Riverside Majestic, Kuching, Malaysia.. (Unpublished)

Jayaraman, Munusamy and Ernest Cyril, de Run and Shankar, Chelliah and Sanmugam, Annamalah (2013) Adoption of Retail Internet Banking: A Study of Demographic Factors. Journal of Internet Banking and Commerce, 17 (3). ISSN 1204-5357

Kim-Shyan, Fam and David S., Waller and Ernest Cyril, de Run and Jian, He (2013) Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency? Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 144-161. ISSN 1355-5855

Ernest Cyril, de Run and Hiram, Ting and Jee, Teck Weng and Sally, Lau Yin Choo (2013) Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University. In: 5th Asia Pacific Marketing and Management Conference (APMMC), 2013, 20-22 November, Hilton Kuching Hotel, Kuching, Malaysia. (Unpublished)

Siti Hasnah, Hassan and Malliga, Marimuthu and Ernest Cyril, de Run (2013) Conceptualizing Convergence and Divergence Of Muslim Consumption Behaviour In Malaysia. Indian Journal Of Management Science (IJMS), 3 (4). ISSN 2231-279X

Jee, Teck-Weng and Ernest Cyril , de Run (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 70-101.

Kilgour, Mark and Ernest Cyril, de Run (2013) Creative perfektion : the why and how of creative thinking. Universiti Malaysia Sarawak, (UNIMAS). ISBN 978-967-5527-53-1

Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2013) Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context. Interdisciplinary Journal of Contemporary Research in Business, 5 (1). pp. 730-738. ISSN 2073-7122

Ernest Cyril, de Run and Hiram, Ting (2013) Exploring Antecedents Of Attitude Towards Controversial Advertising. In: Proceedings of MAG Scholar Global Business, Marketing and Tourism Conference 2013, 2013, Le Meridien, Dubai.

Ernest Cyril, de Run and Hiram, Ting (2013) Generational Cohorts and Their Beliefs and Attitude towards Advertising. Research Update, 9 (2). pp. 10-11.

Hiram, Ting and Ernest Cyril, de Run (2013) How young adults perceive advertising: a comparative study of three ethnic groups. In: 5th Asia Pacific Marketing and Management Conference (APMMC), (2013, 20-22 November), Hilton Kuching Hotel, Kuching, Malaysia. (Unpublished)

Ernest Cyril, de Run and Jee, Teck-Weng and Lau, Wee Ming (2013) Negative Political Advertising: It’s Impact on Voters. Asian Journal of Business Research, 3 (1). ISSN 1178-8933

Ernest Cyril, de Run and Tamil selvi, Renganathan (2013) Promoting Malaysian Government Universities: Potential Students’ Views. Asian Journal of Business Research, 3 (2). ISSN 1178-8933

Tinga, Hiram and Ernest Cyril, de Run and Fam, Kim-Shyan (2012) Identifying Generational Cohorts in Sarawak. In: 5th International Borneo Business Conference, At Tawau, Malaysia,. (Unpublished)

Shazali, Abu Mansor and Ernest Cyril, de Run and Loh, Wei Min (2012) Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching. Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching, 3. pp. 2-13.

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, H. J. (2012) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, Vol. 1 Issue 1, pp.25 - 36, 1 (1). pp. 25-36.

Ernest Cyril, de Run and Hiram, Ting and Fam, Kim-Shyan and Jozsa, Laszlo and Andrea, Solyom (2012) Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers. In: International Borneo Business Conference 2012, 19 – 21 December 2012, Sabah. (Unpublished)

Ernest Cyril, de Run (2012) Constructing ethnic identification variables of Malay, Chinese and Iban. Constructing ethnic identification variables of Malay, Chinese and Iban, 6 (3). pp. 38-52.

Ting, Hiram and Ernest Cyril , de Run (2012) Generations X and Y Attitude towards Controversial Advertising. Asian Journal of Business Research, 2 (2). pp. 18-32. ISSN 1178 - 8933

Ernest Cyril, de Run and Yee, Teh Chin and Khalique, Muhammad (2012) It's not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management, 1 (2). pp. 47-56. ISSN 2243-7789

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2011) Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal , 19. pp. 77-84.

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Chung, Yen Nee (2010) The influence of role models on young adults purchase. The influence of role models on young adults purchase, 15.

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2010) Ethnic advertising: adolescents' attitudes towards target and non-target advertisements. Emerald Group Publishing Limited, 11 (3). pp. 189-203.

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, Hui Yin (2010) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, 1 (1). pp. 25-36. ISSN 1759-0833

Chan, Angelina Wan Sian and Muhammad Khalique, Muhd Sadique and Ernest Cyril, de Run (2010) Attitudinal and behavioral response to coo cues for low involvement product. International Journal of Research Studies in Management, 1 (2). pp. 3-14. ISSN 2243-7789

May-Chiun , Lo and Ramayah, T. and Ernest Cyril , de Run (2010) Does transformational leadership style foster commitment to change? The case of higher education in Malaysia. Procedia Social and Behavioral Sciences 2 (2010) 5384-5388, 2. pp. 5384-5388.

Harry, Entebang and Harrison, Richard T. and Ernest Cyril, de Run (2010) Entrepreneurial orientation of public enterprises in Malaysia. Business Strategy Series, 11 (2). pp. 75-77. ISSN 1751-5637

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2010) Ethnic advertising: adolescents' attitudes towards target and non-target advertisements. Young Consumers : Insight and Ideas for Responsible Marketers, 11 (3). pp. 189-203. ISSN 1747-3616

Ernest Cyril , de Run and Yee, Teh Chin and Khalique, Muhammad (2010) It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management , 1 (2). pp. 47-56.

Entebang, Harry and Ernest Cyril , de Run and Harrison, Richard T. (2010) Perceived corporate entrepreneurship in GLCs: evidence from Malaysia. Business Strategy Series, 11 (2). pp. 78-80. ISSN 1751-5637

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2010) Private healthcare quality : applying a SERVQUAL model. International Journal of Health Care Quality Assurance. pp. 23-7.

May-Chiun , Lo and Ramayah, T. and Ernest Cyril , de Run (2010) Testing Multi-Dimensional nature of “New Leadership” in a non-western context : The case of Malaysia. Journal of Organizational Culture, Communications and Conflict, 14 (2).

Lo, May-Chiun and Ramayah, T. and Ernest Cyril, de Run (2010) Testing The Multi-Dimensional Nature Of “New Leadership” In A Non-Western Context: The Case Of Malaysia. Journal of Organizational Culture, Communications & Conflict, 14 (2). pp. 61-73. ISSN 1544-0508

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Chung, Yen Nee (2010) The influence of role models on young adults purchase. Jurnal Kemanusiaan bil.15 Jun 2010, 15.

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2009) Modeling customer satisfaction in cellular phone services. Modeling customer satisfaction in cellular phone services, 13.

Lo, May-Chiun and Ramayah, T. and Ernest Cyril, de Run (2009) Leader-member exchange, gender, and influence tactics. A test on multinational companies in Malaysia. Leader-member exchange, gender, and influence tactics. A test on multinational companies in Malaysia, 7 (1).

Lo, May-Chiun and T., Ramayah and Ernest Cyril , de Run (2009) Leader-member exchange, gender, and influence tactics. A test on multinational companies in Malaysia. Problems and Perspectives in Management, Volume 7, Issue 1 (2009), 7 (1).

May-Chiun , Lo and Ramayah, T. and Ernest Cyril , de Run and Voon , Mung Ling (2009) “New Leadership”,Leader- Member Exchange and commitment to change : The case of Higer Education in Malaysia. World Academy of Science, Engineering and Technology, (53).

Ernest Cyril, de Run and Yeo, Dick See Lip (2008) Awareness, understanding and behavior of Islamic banking : Results of a special study. The Institut Bank Bank Malaysia Journal, 1.

Ernest Cyril, de Run and Heriyadi, Kusyarnadi (2008) Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test. International Journal of Business and Society, 9 (2). pp. 54-68. ISSN 1511 6670

Ernest Cyril, de Run and Heriyadi, Kusyarnadi (2008) Service recovery strategies in western based fast food restaurants : a structural equation model test. International Journal of Business and Society, 9 (2). pp. 33-42.

Ernest Cyril , de Run and Kusyarnadi, Heriyadi (2008) Service recovery strategies in western based fast food restaurants : a structural equation model test. International Journal of Business and Society, Vol.9 No.2, 2008, 33-42, 9 (2). pp. 33-42.

Lo, May-Chiun and Shazali, Abu Mansor and Ernest Cyril, de Run (2007) Should leader power and sex play an important role in predictiong influence tactics? Should leader power and sex play an important role in predictiong influence tactics?, 3 (1). pp. 29-44.

Ernest Cyril , de Run (2007) Constructing ethnic identification variables of Malay, Chinese and Iban. The ICFAI Journal of Marketing Management, 6 (3). pp. 38-52. ISSN 0972-6845

Ernest Cyril, de Run and Thang, Florence Chin-Yin (2007) Customer service personnel’s perceptions of customers: The case of a telecommunications firm. International Journal of Business and Society, 8 (1). pp. 28-38. ISSN 1511-6670

Ernest Cyril, de Run (2007) Ethnically targeted advertising : views of those not targeted. Ethnically targeted advertising : views of those not targeted, 19 (3).

Ernest Cyril , de Run (2007) Ethnically targeted advertising : views of those not targeted. Asia Pacific Journal of Marketing and Logistics , 19 (3).

Lo, May Chiun and Shazali, Abu Mansor and Ernest Cyril, de Run (2007) Should leader power and sex play an important role in predictiong influence tactics? International Journal of Management and Entrepreneurship, 3 (1). pp. 29-44. ISSN 2664-3596

Ong, Cecilia See Kiaw and Ernest Cyril, de Run (2007) Why Malaysians join and stay on in a Multi-Level marketing Company. The Icfai Journal of Services Marketing, 5 (4). ISSN 0972-9224

Ernest Cyril, de Run and Malar, Subramaniam and Wong, Michael Sing Lung (2006) The Foochow entrepreneurial characteristics : comparison between generations. The Foochow entrepreneurial characteristics : comparison between generations, 2 (3).

Ernest Cyril , de Run and Subramaniam , Malar and Wong, Michael Sing Lung (2006) The Foochow entrepreneurial characteristics : comparison between generations. Journal of Asia Entrepreneurship and Sustainability, 2 (3).

Ernest Cyril, de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia., 3. pp. 133-145.

Ernest Cyril , de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Sunway Academic Journal 3, 133–145 (2006), 3. pp. 133-145.

Ernest Cyril, de Run and Mee-Kon, Ng Felix (2006) Patented and Generic Pharmaceutical Drugs: Perception and Prescription. International Journal of Business and Society, 7 (2). pp. 55-78. ISSN 1511 6670

Ernest Cyril, de Run (2005) Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group. International Journal of Business and Society, 6 (1). pp. 27-51. ISSN 1511-6670

Shazali, Abu Mansor and Ernest Cyril, de Run and Hamrila, Abdul Latip (2005) The Value Of Human Life: Willingness To Pay For The Provision Of Life-Jackets At The Sarawak River. International Journal of Business and Society, 6 (2). pp. 83-96. ISSN 1511 6670

Ernest Cyril, de Run and Afzazuliana, Abd. Jalil (2003) Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements. International Journal of Business and Society, 4 (1). pp. 53-66. ISSN 1511-6670

Ernest Cyril, de Run and Siti Hasnah, Hassan (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers, 2 (2). p. 56.

Ernest Cyril , de Run and Hassan, Siti Hasnah (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Journal of Asia Pacific Marketing ; 2003; vol. 2, 2; ProQuest Central pg. 56, 2 (2). p. 56.

Shazali , Abu Mansor and Ernest Cyril , de Run and Loh, Wei Min (2001) Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching. Jurnal Pembangunan Sosial , 3. pp. 2-13.