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Chee, Hua Chin and Lo, May Chiun and Zaidi, Razak and Pooria, Pasbakhsh and Abang Azlan, Mohamad (2020) Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination. Sustainability, 12 (6787). pp. 1-23.
Chee, Hua Chin and Chee, Ling Chin and Wong, Winnie Poh Ming (2018) The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists? Journal of Hospitality Marketing and Management, 27 (3). pp. 261-280. ISSN 1936-8623
Lo, May-Chiun and Cheuk, Sharon and Abang Azlan, Mohamad and Chee, Hua Chin (2018) Local Communities Perceptions on Rural Tourism Competitive Advantage: A Study on Kampung Bako (Bako National Park), Kuching, Sarawak. International Journal of Asian Social Science, 8 (10). pp. 918-928. ISSN 2224-4441 (online)
Chee, Hua Chin and Su-Zhuang, Susan Thian and Lo, May-Chiun (2017) Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak. Tourism Review, 72 (2). pp. 238-260. ISSN 1660-5373