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Cheah, Jun-Hwa and Mumtaz Ali, Memon and Chuah, Francis and Hiram, Ting and Ramayah, T. (2018) Assessing Reflective Models In Marketing Research: A Comparison Between PLS and PLSc Estimates. International Journal of Business and Society, 19 (1). pp. 139-160. ISSN 1511-6670
Hiram, Ting and Wee, Ming Lau and Cheah, Jun-Hwa and Yusman, Yacob and Mumtaz Ali, Memon and Lau, Evan (2018) Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach. British Food Journal, 120 (5). ISSN 0007-070X
Mumtaz Ali, Memon and Rohani, Salleh and Shahrina, M. Nordin and Cheah, Jun-Hwa and Hiram, Ting and Chuah, Francis (2018) Person-organisation fit and turnover intention: the mediating role of work engagement. Journal of Management Development, 37 (3). pp. 285-298. ISSN 0262-1711
Mumtaz Ali, Memon and Hiram, Ting and Ramayah, T. and Chuah, Francis and Cheah, Jun-Hwa (2017) A review of the methodological misconceptions and guidelines related to the application of structural equation modeling: A Malaysian scenario. Journal of Applied Structural Equation Modeling, 1 (1). pp. 1-13. ISSN 2590-4221
Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis. International Journal of Business Research and Management (IJBRM), 16 (4). pp. 57-66. ISSN 2180-2165
Hiram, Ting and Ernest Cyril, de Run and Cheah, Jun-Hwa and Chuah, Francis (2016) Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour. British Food Journal, 118 (11). pp. 2781-2797. ISSN 0007-070X
Chuah, Francis and Hiram, Ting and Ernest Cyril, de Run and Cheah, Jun-Hwa (2016) Reconsidering What Entrepreneurial Intention Implies: The Evidence from Malaysian University Students. International Journal of Business and Social Science, 7 (9). ISSN 2219-6021
Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude Towards Advertising: From Malaysians And Indonesians Perspectives. In: 8th International Management and Accounting Conference (IMAC8), 28-29 September 2016, Langkawi Island, Malaysia.
Francis, Chuah and Hiram, Ting and Syed Ridhwan, Alsree and Cheah, Jun-Hwa (2015) Factors Affecting Entrepreneurial Intention Of Malaysian University Students. In: Conference on Business Management Research II (CBMR II 2015), 22 December 2015, School of Business Management, Universiti Utara Malaysia, 06010Sintok, Kedah, Malaysia,.