Items where Author is "Cheah, Jacky"

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Article

Ting, Hiram and Chuah, Francis and Cheah, Jacky and Mumtaz Ali, Memon and Yusman, Yacob (2015) Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 382-402. ISSN 1823 - 836X

Hiram, Ting and Chuah, Francis and Cheah, Jacky and Memon, Mumtaz Ali and Yacob, Yusman (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170. ISSN 1823836X

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