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Muhammad Mohsin, Butt and Ernest Cyril, de Run (2011) Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal , 19. pp. 77-84.
Puah, Chin-Hong and Jayaraman, T.K (2007) Dynamic linkage between Macroeconomic Activities and Stock Prices in Fiji. [Working Paper]
Awang Marikan, D. A. and Radam, Alias and Baharom, A.H and Ismail, Farhana (2008) Effect of mergerson efficiency and productivity : Some evidence for banks in Malaysia. [Working Paper] (Unpublished)
Puah, Chin-Hong and Voon, Sze-Ling and Harry, Entebang (2009) Factors stimulating corporate crime in Malaysia. [Working Paper]
Muhammad Khalique, Muhd Sadique and Rehman Ullah, Khan and Edmund Ng Gaip, Weng and Shahren, Ahmad Zaidi Adruce (2011) The Road to the blend of Augmented Reality and Intellectual Capital : a Case of Data Management for Outdoor Mobile Augmented Reality. Interdisciplinary Journal of Contemporary Reseaarch in Business, December 2011, Vol. 3., No.8, 3 (8).
Ong, Cecilia See Kiaw (2007) Why Malaysians join and stay on in a Multi-Level marketing Company. The Icfai Journal of Services Marketing, 5 (4).