The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia

Wong, Winnie Poh-Ming and Lo, May-Chiun and Ramayah, T. (2014) The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia. International Journal of Business and Society, 15 (3). pp. 477-502. ISSN 1511-6670

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THE EFFECTS OF TECHNOLOGY ACCEPTANCE FACTORS ON CUSTOMER E-LOYALTY AND E-SATISFACTION IN MALAYSIA (abstract).pdf

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Abstract

The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on customer e-loyalty and e-satisfaction. SPSS and SmartPLS (M3) are used as the main analytical tool. 395 respondents participated in the study and empirical results indicated that perceived usefulness and perceived ease of use positively impacted customer e-loyalty and e-satisfaction. Several implications, limitations of the study, and recommendations for future research are outlined.

Item Type: Article
Uncontrolled Keywords: Perceived Usefulness; Perceived Ease Of Use; Perceived Enjoyment; E-Satisfaction; E-Loyalty; Malaysia, unimas, university, universiti, Borneo, Sarawak, Kuching, Samarahan, ipta, education, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 27 Oct 2015 02:08
Last Modified: 07 Nov 2017 01:20
URI: http://ir.unimas.my/id/eprint/9227

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