Abang Azlan, Mohamad and Alvin Yeo, W. and Songan, Peter and Lo, May Chiun (2011) Dimensionality of Communities’ Belief Attitude toward Tourism Development: The Case of Bario. In: Third eBario Knowledge Fair 2011, 16-18 November 2011.
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[2011][eBKF3] Dimensionality of Communities Belief Attitude toward Rural Tourism Development.pdf - Accepted Version Download (215kB) | Preview |
Abstract
Rural tourism is becoming increasingly important to the Malaysian economy and tourism product offering. Rural tourism enables tourists to reunite with nature and the culture of the destinations, and that it contributes to the economic and social recovery of the rural areas, as well as to the conservation of the environment and the spreading of local cultures. Nonetheless, development projects are often designed and implemented in which indigenous people have minimal voice in policy and management of it. Tourism which simply transplants urban investment and enterprises to a rural setting does little to improve communities' incomes. As a result, many indigenous people rightly feel that tourism industry has a poor track record, in disregarding their legitimate interests and rights, and profiting from their cultural knowledge and heritage. The present study in the paper involved looking at validating the dimensionality of the four tourism impact namely, economics, environment, social and cultural impact as perceived by local communities. Data was gathered through a survey using a structured questionnaire and administered to the community members residing at Bario. A series of tests such as factor analysis, correlation, and reliability analysis was conducted to confirm that the instrument is valid (content, construct, convergent, discriminant and nomological) as well as reliable. Implications regarding the value of conducting validity and reliability test for practitioners and researchers are discussed.
| Item Type: | Proceeding (Paper) |
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| Uncontrolled Keywords: | Tourism development, communities' attitudes, goodness of measure, validity, reliability, Bario, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Institute of Social Informatics and Technological Innovations Faculties, Institutes, Centres > Institute of Social Informatics and Technological Innovations |
| Depositing User: | Jumat |
| Date Deposited: | 14 Sep 2015 06:18 |
| Last Modified: | 24 Mar 2023 03:00 |
| URI: | http://ir.unimas.my/id/eprint/8761 |
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