Promoting Malaysian Government Universities: Potential Students’ Views

Ernest Cyril, de Run and Tamil selvi, Renganathan (2013) Promoting Malaysian Government Universities: Potential Students’ Views. Asian Journal of Business Research, 3 (2). ISSN 1178-8933

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Abstract

This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM and UKM. The top three branding statements overall were excellent teaching staff, excellent resource and safety. The top three promotion tools were teachers, newspapers and parents. Recommendations were made to Universities.

Item Type: Article
Uncontrolled Keywords: Branding, Positioning, Promotion, Malaysia, research, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 19 Aug 2015 08:00
Last Modified: 19 Aug 2015 08:00
URI: http://ir.unimas.my/id/eprint/8628

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