Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context

Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2013) Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context. Interdisciplinary Journal of Contemporary Research in Business, 5 (1). pp. 730-738. ISSN 2073-7122

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Official URL: http://www.researchgate.net/publication/253239865_...

Abstract

The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.

Item Type: Article
Uncontrolled Keywords: Corporate Reputation Measurement, Malaysian Context, Conceptual Model, research, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 19 Aug 2015 06:52
Last Modified: 20 Apr 2016 03:32
URI: http://ir.unimas.my/id/eprint/8624

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