Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers

Thian, Wan Jun (2014) Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealistic strugglers by using the Theory Reasoned Action (TRA) and Technology Acceptance Model (TAM). There are 520 set of questionnaire are distribute to the respondents. Fortunately, 478 respondents were collected successfully in this study. In this 478 set of questionnaires, there are 349 respondents are younger adults who aged 21 and below whereas 129 respondents are elder adult who aged 52 to 72. Data collected use in this research is descriptive statistic, Pearson Correlation Coefficient and Linear Regressions. This study found that, all the variables are positively significant towards smart phone among neoteric inheritors and idealistic strugglers. Hence, this result also provided important implication for mobile companies to improve the sales of the smart phone.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2014.
Uncontrolled Keywords: Smartphones, technology, mobile, Theory Reasoned Action (TRA), Technology Acceptance Model (TAM), unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, postgraduate,research, Universiti Malaysia Sarawak
Subjects: T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 15 Jul 2015 06:31
Last Modified: 19 May 2020 02:21

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