Persuasiveness and conventions of job application letters: Troubleshooting for better outcomes

Ooi , Kien Bee and Ting , Su Hie (2012) Persuasiveness and conventions of job application letters: Troubleshooting for better outcomes. In: 21st MELTA International Conference 2012, 7-8 June 2012, Riverside Majestic Hotel, Kuching, Sarawak.. (Unpublished)


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Many careers begin with a job application letter. The skill of writing persuasive job application letters and the concomitant skill of performing well in interviews is an essential component of many business communication courses in institutions of higher education. The features of what are considered effective job application letters are rather consistent. However, getting students to produce these winning features is not as easy. The study examined the persuasiveness and conventions of job application letters written by college students in order to identify areas of weaknesses which need pedagogical attention. In this study, 59 job application letters written by commerce and technical college students in a professional communication course were analysed. The results showed that while the students generally complied with conventions on the format of the letter, the content of the letter was not persuasive. The letters do not lack routine information such as the source of the advertisement, qualifications and requests for interview but they do not have the edge to convince readers that they are the right persons for the much-coveted jobs. Making a connection between their qualifications and personal attributes to the requirements of the job and the company seemed to be a chasm that is difficult to cross and the findings suggest that this is where the effort in teaching effective job application letters should be concentrated.

Item Type: Proceeding (Paper)
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: Job application letter, persuasiveness, conventions, troubleshooting, better outcomes, 2012, Universiti Malaysia Sarawak, UNIMAS, universiti, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, undergraduate, research
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works
Divisions: Academic Faculties, Institutes and Centres > Centre for Language Studies (rebranded to FLSCS in 2015)
Depositing User: Karen Kornalius
Date Deposited: 04 Mar 2014 07:23
Last Modified: 09 Oct 2015 01:36

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