Internal customers' satisfaction towards service quality management at ecotourism destinations

Lee, Wen Yuan (2011) Internal customers' satisfaction towards service quality management at ecotourism destinations. [E-LPTA] (Unpublished)

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Abstract

In brief, this study is aim to measure the internal customers’ satisfaction towards service quality management at ecotourism destinations. There are four service quality management dimensions been used as the indicator in measure the internal customers’ satisfaction. 120 sets of questionnaires were distributed to the employees in different ecotourism destinations to collect their respond. Furthermore, the collected data in this study were analyzed by using descriptive statistic and statistical analysis. There are two new dimensions been found in this study which consists of organization culture and training evaluation. The finding of this study found that training opportunities and organization culture are partially significant to internal customers’ satisfaction. Also, the study found that the service quality management does not fully support the internal customer satisfaction because of the regardless of the management for encouraging people to be creative and innovative. There are some limitations in this study that faced by the researcher, they are; small of scope of the study, respondents biases in answering questionnaire, limited variables in measured the study, and the unwillingness of the management of ecotourism destinations to give cooperation.

Item Type: E-LPTA
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2011.
Uncontrolled Keywords: Consumer satisfaction,Customer services--Management,Customer services,Unimas, university,universiti, Borneo, Malaysia, Sarawak,Kuching, Samarahan,ipta,education, undergraduate,research ,Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 20 May 2015 08:38
Last Modified: 20 May 2015 08:38
URI: http://ir.unimas.my/id/eprint/7645

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