Language Attitudes Of Hokkien Speakers Towards Hokkien and Mandarin

Ting, Su Hie and Puah, Yan Yann (2010) Language Attitudes Of Hokkien Speakers Towards Hokkien and Mandarin. In: Proceedings of Borneo International Conference on Language and Literature (BiCOLL), "Unity in Diversity", 7-9 June 2010, Kuching, Sarawak. (Unpublished)

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The paper examined the attitudes of Hokkien speakers towards their vernacular language and Mandarin. The participants for the study were 50 students at a Malaysian university in Kuching, Sarawak who were of Hokkien parentage and spoke Hokkien. Data collected using the matched-guise technique were analyzed using a paired t-test to investigate whether the participants' attitudes towards these two languages were significantly different. The results showed that Mandarin was ranked significantly higher than Hokkien on both status and solidarity dimensions. The study revealed that, based on the participants' subconscious reactions to selected traits examined in the matched-guise technique, participants with a strong Hokkien identity are likely to perceive Hokkien speakers as less educated, having less leadership skills and more humorous than Mandarin speakers. As a group, the participants were found to have closer affinity to Mandarin speakers. The findings have implications on language maintenance efforts of speech communities concerned with diminished affiliation of the younger generation with vernacular languages.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: Universiti Malaysia Sarawak, UNIMAS, Language Attitudes, Hokkien, Mandarin, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Academic Faculties, Institutes and Centres > Centre for Language Studies (rebranded to FLSCS in 2015)
Depositing User: Karen Kornalius
Date Deposited: 03 Mar 2014 03:49
Last Modified: 13 May 2022 02:04

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