Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.

Norazirah, Ayob and Nabsiah, Abd. Wahid and Azizah, Omar (2013) Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors. Journal of Convention & Event Tourism, 14 (3). pp. 177-192. ISSN 1547-0148

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Abstract

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome based on experiential perspective. The aim of this study is to examine the mediating effect of visitors’ event experiences in relations to event features and post-consumption behaviors. Survey data were collected at a public community event in Malaysia. Findings revealed that visitors’ event experiences fully mediate the relationship between event features and post-consumption behaviors (overall satisfaction and future intention).

Item Type: Article
Uncontrolled Keywords: event experience, event features, satisfaction, intention, experience realms, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 16 Apr 2015 03:25
Last Modified: 16 Apr 2015 03:25
URI: http://ir.unimas.my/id/eprint/7103

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