An analysis of event tourism in Malaysia

Norazirah, Ayob (2003) An analysis of event tourism in Malaysia. ASEAN Journal on Hospitality and Tourism, 2 (2). pp. 92-102. ISSN 1412-2073

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Event tourism is becoming popular in Malaysia. Hence, it can be viewed as a significant segment of the Malaysian tourism industry. Yet, there are no adequate data that can help analyse and understand the development of the event tourism sector for further tourism destination planning and marketing. Basically, each festival and special event has its own role and purpose to play. Traditionally celebrated by local communities as rituals of traditions, beliefs and religion, the events are now being used and marketed as tourism attractions. There were certain trends that can be observed from 1990 until 2000. The Malaysian event tourism is analysed according to certain episodes that happened since then. Essentially, the event tourism sector in Malaysia is going through a considerable growth in numbers, size and attendance, diversity, and professionalism.

Item Type: Article
Uncontrolled Keywords: event tourism, tourism, festival, special event,unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 16 Apr 2015 02:56
Last Modified: 16 Apr 2015 02:56

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