Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

Ernest Cyril, de Run and Siti Hasnah, Hassan (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers, 2 (2). p. 56.

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Abstract

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall…

Item Type: Article
Uncontrolled Keywords: UNIMAS, Business-to-business, Information Sources, Elite Managers Small Medium Industries (SMI), Sarawak, Malaysia
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 13 Jan 2014 02:40
Last Modified: 14 Apr 2016 06:38
URI: http://ir.unimas.my/id/eprint/523

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