Qistina Donna, Lee Abdullah and Easther, Indang and Salmiah, Abdul Hamid and Aliffazraie, Jali and Marzie, Hatef Jalil and Mazdan, Ali Amaran (2025) Utilizing Social Media Marketing: For Orang Ulu’s Handicraft Products Promotion. International Journal of Applied and Creative Arts (IJACA), 8 (2). pp. 131-144. ISSN 2636-9427
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Abstract
This paper deliberates on references of digital marketing strategies by utilizing social media marketing to promote Orang Ulu’s Handicraft products. The findings of this paper can significantly enhance the visibility and market reach of Orang Ulu’s handicraft products. This research involved 200 respondents who answered the research questionnaires. The data collected from the fieldwork were analyzed using SPSS version 26. The measures used in this article are methodically descriptive frequency analysis. The results of the descriptive means of all the analyzed items highlight and summarize the significance of social media platforms in marketing Orang Ulu’s handicraft products.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Handicraft Products, Social Media, Marketing, Promotion, indigenous, Orang Ulu. |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Gani |
| Date Deposited: | 30 Jan 2026 06:59 |
| Last Modified: | 30 Jan 2026 07:00 |
| URI: | http://ir.unimas.my/id/eprint/51391 |
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