Shaik Azahar, Shaik Hussain and Olivia Erina, Petrus and M. D., Dhamalova and Eugen, Popescu and V. M., Ristanovic (2025) Preferences of Generation Z in Participating in Cultural Activities in Kuching, Malaysia. In: International Seminar on Cultural Sciences (ISCS) Brawijaya 2025, 22-23 September 2025, Malang City, Indonesia.
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Abstract
The global tourism industry is increasingly focused on understanding Generation Z (Gen Z), defined as individuals born between 1997 and 2012, due to their distinct characteristics shaped by digital immersion (Meola, 2023; Pew Research Center, 2019). Their preferences, heavily influenced by social media and technology, present new challenges and opportunities for cultural tourism development. Cultural tourism is a significant economic driver, and in Kuching, Sarawak, it is central to the city's identity, promoted through a unique blend of culture, adventure, nature, food, and festivals (CANFF). However, a significant research gap exists regarding the specific cultural activities Gen Z prefers, the factors influencing their participation, and the most effective strategies to promote these activities to them on social media (Robinson & Schanzel, 2019; Vieira et al., 2020; Nguyen et al., 2021).
| Item Type: | Proceeding (Speech) |
|---|---|
| Uncontrolled Keywords: | Artefact contribution, Community engagement, Cultural preservation, Demographic factors, Heritage stewardship, Socio-cultural dynamics. |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Gani |
| Date Deposited: | 27 Jan 2026 03:35 |
| Last Modified: | 27 Jan 2026 03:35 |
| URI: | http://ir.unimas.my/id/eprint/51338 |
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