Navigating New Realities: The Potential of Generative AI’s Roles in Malaysian Creative Industry

Johari, Abdullah and Hasnizam, Abdul Wahid and Muhammad Jameel, Mohamed Kamil (2025) Navigating New Realities: The Potential of Generative AI’s Roles in Malaysian Creative Industry. In: Future of Media in Asia : Artificial Intelligence, Digital Technology and Media Practice. Springer Nature Switzerland AG, pp. 53-67. ISBN 978-3-031-95770-3

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Official URL: https://link.springer.com/book/10.1007/978-3-031-9...

Abstract

This chapter presents an initial investigation into the potential trans-formative impact of Generative Artificial Intelligence (AI) on Malaysia’s creative media industry, emphasizing its emerging integration and potential implications across various sectors such as digital art, film, music, and interactive media. The study employs a conceptual approach, supplemented by case studies, to illustrate how Generative AI could revolutionize content creation processes and enhance audience engagement through innovative technology applications. Additionally, the chapter explores key areas where AI technologies might foster new forms of artistic expression and optimize production workflows, indicating significant shifts in both economic and social landscapes within the creative sectors. It addresses crucial ethical concerns, focusing on challenges related to authenticity, copyright, and the risk of cultural homogenization. The need for stringent regulatory frameworks to manage intellectual property rights in the era of AI-driven content creation is high-lighted as a primary consideration. Furthermore, the chapter discusses the economic impacts of AI, highlighting the dual potential for increasing productivity and causing job displacement in traditional creative roles. The conclusion points towards future trends in AI integration, suggesting that ongoing technological advancements could offer more personalized and immersive media experiences. This initial exploration aims to provide academics, industry professionals, and policymakers with insights

Item Type:	Book Chapter
Additional Information:	Information, Communication and Creative Technology
Uncontrolled Keywords:	Generative AI · Creative media · Digital transformation · AI ethics · AI innovation · Interactive media technology.
Subjects:	M Music and Books on Music > M Music M Music and Books on Music > MT Musical instruction and study N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general T Technology > T Technology (General)
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology Faculties, Institutes, Centres > Faculty of Computer Science and Information Technology Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User:	Mohamed Kamil
Date Deposited:	02 Dec 2025 01:57
Last Modified:	02 Dec 2025 01:57
URI:	http://ir.unimas.my/id/eprint/50664

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