The Impact of Incorporating Styleframes in Motion Design: A Case Study on Animation Undergraduate Students

Auzani Zeda, Mohamed Kassim (2024) The Impact of Incorporating Styleframes in Motion Design: A Case Study on Animation Undergraduate Students. TheJournal of Contemporary Issues and Thought, 15 (2). pp. 96-104. ISSN 0128-0481

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Abstract

Adapting industry practices to academic contexts has become increasingly relevant in design education, particularly to enhance students' creative planning and execution of projects. This study investigates the application of styleframes as a main element in the creative development process in a Motion Design course. It consisted of undergraduate students in an animation program, where the students were tasked with a project-based learning to utilise styleframes as the project’s primary visual tool for articulating their concepts and guiding the project’s production. A total of 6 projects produced by 17 students were assessed using a rubric to evaluate the project and their application of styleframes. The results show that implementing styleframes fosters concept development and ensures consistent project execution from ideation to final production. Findings indicate that using styleframes supports the students' conceptual clarity and ensures coherent execution from ideation to final output among the production team. This study offers practical insights for educators seeking to align academic instruction with industry expectations and to enhance learning outcomes in motion design education.

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