The Demand for Free-Range Chicken vs. Broiler Chicken in Malaysia

Criszelda Violet, Morisin and Crystal Lim, Jia Jing and Irene Wong, Lee Ting and Mohamad Faiz Asyraaf, Mohd Noor Hazrin and Regina, Kenedy and Hung Hui, Chung (2025) The Demand for Free-Range Chicken vs. Broiler Chicken in Malaysia. In: Current Scenarios and Challenges in Animal Husbandry SMEs in Sarawak: A Service-Learning Perspective. UNIMAS Publisher, Malaysia, pp. 55-63. ISBN 978-629-7783-10-9

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Abstract

The poultry industry holds a significant position in Malaysia as it provides the people with an affordable source of protein. Poultry product is frequently regarded as the preferred high-protein item in Malaysia as it is inexpensive, nutritive, and accepted by all type of religions in the country (Figure 6.1). According to statistics, a Malaysian consumes 370 eggs and close to 50 kg of chicken flesh year. Malaysia farmers are capable of meeting around 98% of the country’s demand for poultry meat and 115% of the demands for chicken eggs. Consequently, approximately 9% of chicken meat and roughly 7% of chicken eggs produced are able to be exported, creating a new sale for farmers, with Singapore being the primary export destination (National Institute of Food and Agriculture, 2023).

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