Florence Shandie, David and Shaik Azahar, Shaik Hussain Attraction Factors to Borneo Cultures Museum. [Non Article]
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Abstract
The purpose of this study is to find out the attraction factors to the Borneo Cultures Museum. The museum is a historical place that is perfect for visiting on weekends and holidays. The researcher focused on three research objectives which are to identify the factors that cause visitors to be satisfied with the information on the exhibition panel, to study the measu res to attract the interest of visitors to the museum and to analyse the importance of museum institutions to visitors. The methodology used by the researcher is a quantitative method. In conclusion, the attraction factor needs to be improved and taken seriously so that the museum institution continues to move forward. The implication is that this study is very useful as a reference by museum management, future researchers, and the public.
| Item Type: | Non Article |
|---|---|
| Uncontrolled Keywords: | factor, attraction, visitors, Borneo Cultures Museum. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Shaik Hussain |
| Date Deposited: | 26 Nov 2025 01:42 |
| Last Modified: | 08 Dec 2025 01:14 |
| URI: | http://ir.unimas.my/id/eprint/50539 |
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