Siaw Hui, Wong and Noorzilawati, Sahak and Md Mizanur, Rahman (2025) Use of Generative Artificial Intelligence among Medical Doctors in Sarawak: An Application of the Theory of Planned Behaviour. Malaysian Journal of Public Health Medicine, 25 (Supp.2). pp. 142-145. ISSN 2590-3829
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Abstract
Generative Artificial Intelligence (GenAI) is emerging as a transformative tool in Malaysia's healthcare sector, with applications ranging from diagnostics to patient care optimisation. Applying the Theory of Planned Behaviour (TPB) to analyse its adoption among medical doctors reveals key drivers and barriers. Data was collected using purposive sampling among 306 medical doctors in primary healthcare settings across Sarawak, using self-administered questionnaire. Structural Equation Modelling (SEM) based on TPB revealed that attitude and perceived behavioural control (PBC) significantly predicted intention to use GenAI, while both intention and PBC had direct effect on actual use of GenAI.
| Item Type: | Article |
|---|---|
| Additional Information: | Information, Communication and Creative Technology |
| Uncontrolled Keywords: | Generative Artificial Intelligence (GenAI), medical doctors, barriers, drivers,Theory of Planned Behaviour (TPB). |
| Subjects: | R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Medicine and Health Sciences Faculties, Institutes, Centres > Faculty of Medicine and Health Sciences |
| Depositing User: | Sahak |
| Date Deposited: | 13 Nov 2025 04:39 |
| Last Modified: | 13 Nov 2025 04:39 |
| URI: | http://ir.unimas.my/id/eprint/50329 |
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