Seri Adina, Zainal Abidin (2006) Kajian konsep Dan Reka Bentuk Pembungkusan Produk Berasaskan Ikan: Keropok Lekor. [Final Year Project Report / IMRAD] (Unpublished)
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Abstract
Keropok Lekor is a traditional cuisine from the East Peninsular states specifically Terengganu. It has a high potential and marketable for local and international level. The main constrain in marketing this product globally are the conceptual designs of packaging and poor distributional strategies. This study determine Keropok Lekor's conceptual designs and strategies of marketing. The main strategy is to disperse into local market before penetrating into the global market using modern designing concepts. Effective strategic and conceptual design will open a wild wide market for our local traditional food to reach international level
| Item Type: | Final Year Project Report / IMRAD |
|---|---|
| Additional Information: | Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2006. |
| Uncontrolled Keywords: | Keropok Lekor, traditional cuisine, East Peninsular states |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Unai |
| Date Deposited: | 01 Oct 2025 05:29 |
| Last Modified: | 01 Oct 2025 05:29 |
| URI: | http://ir.unimas.my/id/eprint/49714 |
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