The Role of Auditory Attention in Shaping Immersive Experiences in Augmented Reality Museum Settings

Piao, Gui Cheng and Lee, Jun Choi and Rehman Ullah, Khan (2025) The Role of Auditory Attention in Shaping Immersive Experiences in Augmented Reality Museum Settings. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN PROGRESSIVE EDUCATION AND DEVELOPMENT, 14 (3). pp. 1445-1462. ISSN 2226-6348

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Abstract

Abstract This study examines how auditory attention shapes immersive experiences in AR-enhanced museum exhibitions. While sound is integral to multisensory engagement, its specific influence in curatorial environments remains underexplored. Based on empirical data from an AR exhibition at a provincial museum in China, the findings show a significant positive relationship between auditory attention and immersion. Auditory cues were found to deepen both cognitive and emotional engagement. Framed by the Stimulus–Attention–Organism–Response (S-A-O-R) model, the study highlights sound’s role as an active agent in shaping immersive perception. These results contribute to emerging discussions on multisensory aesthetics and visitor-centered museum design. By bridging empirical analysis with a structuralist framework, this research offers new insights into how auditory elements can be strategically integrated into curatorial practices to enhance cultural experience. Keywords: Auditory Attention, Immersive Museum Experience, Augmented Reality (AR), Visitor Engagement, Cognitive Immersion

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