Ahmad, Jusoh and Alhamzah, F. Abbas and Mohamed Haider, Abu Yazid and Hamrila, Abdul Latif and Ab Razak, Che Hussin (2025) Cultivating Digital Pathways : A Systematic Review of e-Commerce Adoption in Asian Agriculture. Journal of Agricultural & Food Information, 25. pp. 1-37. ISSN 1540-4722
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Abstract
E-commerce has transformed the agricultural landscape, revolutionizing information exchange and driving adoption rates among farmers. In this study, a systematic literature review (SLR) synthesized insights from 87 studies spanning from 2000 to 2024, uncovering the factors, barriers, and challenges related to e-commerce adoption in Asian agriculture. The influencing factors revealed include technological, economic, social, cultural, policy, and market accessibility. Despite its potential, adoption remains hindered by infrastructure deficits, regulatory complexities, and limited digital literacy. This study contributes to the existing body of knowledge by offering a comprehensive roadmap for advancing agricultural e-commerce research and practice in transforming Asia’s agricultural sector.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Agricultural e-commerce; adoption factors; digital transformation; Asian agriculture; systematic literature review; barriers and challenges. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management S Agriculture > S Agriculture (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Abdul Latip |
| Date Deposited: | 18 Sep 2025 00:25 |
| Last Modified: | 18 Sep 2025 00:25 |
| URI: | http://ir.unimas.my/id/eprint/49472 |
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