Tan, Syvester Chiang Wei (2006) Marketing decision support system. [Final Year Project Report / IMRAD] (Unpublished)
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Abstract
Marketing Decision Support System (MDSS) is a stand-alone application that used to assist marketing manager of supermarket to promote products during sales seasons or incoming new products. The system provides service to the marketing manager to calculate the profit margin of stock items. Besides, item matching function is provided to let the marketing manager match items which are going to promote to the market. The system will give advice on which stock items provide the highest profit margin of the stock items to the marketing manager. MDSS is developed using Microsoft Visual Basic 6.0. As for the database, Microsoft Access 2003 is utilized to store information. The contribution of the system is to assist the manager in item matching and manage to save a lot of time for manager of supermarket to analyze stocks or products of supermarket.
| Item Type: | Final Year Project Report / IMRAD |
|---|---|
| Additional Information: | Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2006. |
| Uncontrolled Keywords: | Marketing Decision, system, manage, analyze |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology Faculties, Institutes, Centres > Faculty of Computer Science and Information Technology Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology |
| Depositing User: | Patrick |
| Date Deposited: | 24 Jul 2025 05:25 |
| Last Modified: | 24 Jul 2025 05:25 |
| URI: | http://ir.unimas.my/id/eprint/48927 |
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