Augmented Reality in fashion : Technological advancements in digital preservation of traditional heritage

Marzie, Hatef Jalil (2025) Augmented Reality in fashion : Technological advancements in digital preservation of traditional heritage. Digital Applications in Archaeology and Cultural Heritage, 37 (1). pp. 1-8. ISSN 2212-0548

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Abstract

The Orang Ulu of Borneo possesses a rich cultural heritage, but modernization threatens its preservation. This study explores how Augmented Reality (AR) can help maintain Orang Ulu motifs, addressing the gap in research on fashion’s role in cultural preservation. By integrating AR with traditional aesthetics, the study examines innovative ways to engage younger generations while preserving authenticity. Using the ATUMICS approach, a mini fashion collection was developed with scannable AR graphics, allowing users to interact with Orang Ulu motifs via Artivive, a mobile AR application. Findings suggest virtual fashion can attract younger audiences and foster an appreciation for Indigenous heritage. Traditionally, these motifs were confined to books, making them less accessible. By leveraging AR, this study provides a digital solution to preserve and promote these cultural designs, ensuring their relevance and accessibility in modern contexts such as art and fashion.

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