Influenza Pandemic Outbreaks: Conducting Focus Groups with Rural Communities in Baram, Sarawak

Wah, C.R.J and Mohd-Nor, Rohaya (2013) Influenza Pandemic Outbreaks: Conducting Focus Groups with Rural Communities in Baram, Sarawak. In: Proceedings of the European Conference on Research Methods for B, 2013.

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Official URL: http://connection.ebscohost.com/c/articles/8886125...

Abstract

Our research aims to explore rural communities' understanding, awareness and attitude towards H1N1 Influenza pandemic outbreaks and prevention measures. We attempt to ascertain their views with regard to the effective use of various media platforms in educating them about the pandemic influenza outbreaks. In 2012, a series of focus group sessions was conducted in Baram, Sarawak. We assess our choice of methodology and approaches in setting-up and conducting these focus groups. Based on our experience, we found that cultural factor, language barrier and level of education (among others) are some issues that a researcher has to consider prior to conduct a focus group to obtain good quality data from the rural participants.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: H1N1 Influenza, Medical, 2013, FEB, UNIMAS, Baram, Sarawak, Rural Communities
Subjects: R Medicine > RT Nursing
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 15 Aug 2014 08:17
Last Modified: 10 Mar 2015 04:14
URI: http://ir.unimas.my/id/eprint/4397

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