Slogans of Top Fast Food Brands : Advertising Appeal and Language

Pung, Wun Chiew and Nurin Nisa', Aminuddin (2023) Slogans of Top Fast Food Brands : Advertising Appeal and Language. In: Advertising language : Secrets of persuasion. UNIMAS Publisher, Kota Samarahan, Sarawak, pp. 1-24. ISBN 978-967-0054-43-8

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Advertisements are an integral part of our life. We see them almost everywhere - billboards, television, magazines, the Internet, social media, etc. However, some advertisements seem to catch our attention better and stay in our memory longer than others. Additionally, we are able to recognise specific brand phrases more quickly than those of other companies, such as the well-known Nike motto, “Just do it.” How can advertisers persuade consumers to purchase their product or service?

Item Type: Book Chapter
Uncontrolled Keywords: Advertisements, fast food brands, identical products, language of slogans.
Subjects: P Language and Literature > PE English
Divisions: Academic Faculties, Institutes and Centres > Faculty of Education, Language and Communication
Depositing User: Chiew
Date Deposited: 15 Dec 2023 00:57
Last Modified: 15 Dec 2023 00:57

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