The Mediating Effect of Information Adoption on The Association between Social Media Influencer Information Credibility and Purchase Intention

Nurashikin, Nazer Mohamed and Norizan, Jaafar and Kartinah, Ayupp (2023) The Mediating Effect of Information Adoption on The Association between Social Media Influencer Information Credibility and Purchase Intention. International Journal of Academic Research in Business and Social Sciences, 13 (1). pp. 198-208. ISSN 2222-6990

[img] PDF
the-mediating-effect-of-information-adoption-on-the-association-between-social-media-influencer-information-credibility-and-purchase-intention-1-2.pdf

Download (371kB)
Official URL: https://hrmars.com/index.php/IJARBSS/article/view/...

Abstract

As social media continues to gain popularity, people are increasingly turning to various social media websites to engage with one another and exchange information. Consequently, the flow of information has shifted from a one-direction communication process to interactive communication in which people exchange and obtain information from various online platforms. The primary purpose of this study is to examine the mediating effect of information adoption on the relationship between information credibility and purchase intention. An online questionnaire was used to collect data. The questionnaire was made available to respondents by sharing a link to a Google Form across several social media sites, including Facebook, Telegram, and WhatsApp. Responses from 384 respondents were used for further analysis. The results revealed that information credibility significantly influenced information adoption, and information adoption significantly influenced purchase intention. Further, information adoption partially mediated the relationship between information credibility and purchase intention. Results of the study imply that social media influencers must provide credible information to convince customers to adopt the information, thus influencing their purchase intention.

Item Type: Article
Uncontrolled Keywords: Information Adoption, Information Credibility, Purchase Intention, Social Media Influencer
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Sanawi
Date Deposited: 03 May 2023 02:28
Last Modified: 03 May 2023 02:28
URI: http://ir.unimas.my/id/eprint/41769

Actions (For repository members only: login required)

View Item View Item