Visitors perception on eco-guides performance in Bako national park

Nurul Atiyah Binti, Rosdi (2013) Visitors perception on eco-guides performance in Bako national park. [Final Year Project Report] (Unpublished)

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Abstract

Ecotourism is defined as a form of tourism with its primary goal is to foster sustainability through resource conservation, cultural revival and economic development. The purpose of this research project was to assess visitors perception on the important quality attribute of eco-guides and the performance of eco-guides based on the quality attributes in Bako National Park. The data were analysed by using Microsoft Excel and Statistical Package for Social Science (SPSS) software.The most important quality attribute was good communication skill while the most least important quality attribute is use of stories. The highest performance quality of eco-guide was on respect visitors from other culture. The relationship between importance of quality attributes and performance of eco-guides was studied by using Importance-Performance Analysis (IPA).

Item Type: Final Year Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2013.
Uncontrolled Keywords: Ecotourism, importance, performance, eco-guides, FSTS, 2013, Universiti Malaysia Sarawak, UNIMAS, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, undergraduate, research
Subjects: B Philosophy. Psychology. Religion > BF Psychology
G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
S Agriculture > S Agriculture (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Resource Science and Technology
Depositing User: Karen Kornalius
Date Deposited: 10 Jul 2014 03:51
Last Modified: 04 Apr 2018 03:40
URI: http://ir.unimas.my/id/eprint/4044

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