PEOPLE`S PURCHASE INTENTION TOWARDS HYDROGEN FUEL CELL VEHICLES: CASE STUDY OF KOTA KINABALU

Samsul, Albeh (2022) PEOPLE`S PURCHASE INTENTION TOWARDS HYDROGEN FUEL CELL VEHICLES: CASE STUDY OF KOTA KINABALU. [Final Year Project Report] (Unpublished)

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Abstract

This study aims to examine the purchasing intentions of the public toward hydrogen fuel cell (HFCV) vehicles in Kota Kinabalu. There were five variables studied in this study namely attitudes, perceived behavioral control, subjective norms, environmental knowledge, and policy interventions as independent in this study. The respondents of this study are the community around the Kota Kinabalu. There were 320 respondents who participated in the survey conducted randomly. The study used descriptive statistics, Pearson Correlation, Cronbach’s Alpha, and Multiple Linear Regression. The findings of the study found that all five variables had a significant positive relationship with purchase intention against HFCV. Therefore, this study suggests that the government make a plan for the development of hydrogen in Malaysia as well as the implementation of policies that support the use of hydrogen in the country

Item Type: Final Year Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2022.
Uncontrolled Keywords: Hydrogen fuel cell vehicles, Purchase Intention, Attitudes, Perceived Behavioral Control, Subjective Norms, Environmental Knowledge, and Policy Interventions
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Unai
Date Deposited: 20 Sep 2022 07:42
Last Modified: 20 Sep 2022 07:42
URI: http://ir.unimas.my/id/eprint/39869

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