What’s in a message : A systemic functional analysis of cancer prevention messages

Collin, Jerome and Ting, Su Hie (2022) What’s in a message : A systemic functional analysis of cancer prevention messages. International Journal of Applied Linguistics, 32 (1). pp. 57-75. ISSN 1473-4192

[img] PDF
Collin Jerome - Copy.pdf

Download (94kB)
Official URL: https://onlinelibrary.wiley.com/journal/14734192


This article provides some insights on how a particular reading from a theoretical framework can bring out details and problems with health communication posters. Using Michael Halliday’s Systemic Functional Linguistics (SFL) framework, the article examines cancer prevention messages in cancer posters produced by the Ministry of Health Malaysia. The analysis shows that the posters organize and convey their intended messages through the realization of the three strands of meaning or metafunctions—the ideational, the interpersonal, and the textual—by drawing on the grammatical resources of the language used. Such meanings are created and expressed throughout the three main sections of the posters; the heading, the body of the text, and the signature line. Despite its practical limitations in particular linguistic contexts, the article shows that SFL is a useful tool for the analysis of Malaysia’s cancer posters and how it can potentially provide a more nuanced understanding of the country’s ongoing health risk communication initiatives.

Item Type: Article
Uncontrolled Keywords: cancer prevention message, health communication, Malaysia, systemic functional linguistics.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Education, Language and Communication
Depositing User: Jerome
Date Deposited: 22 Mar 2022 06:23
Last Modified: 10 Oct 2023 07:18
URI: http://ir.unimas.my/id/eprint/38145

Actions (For repository members only: login required)

View Item View Item