Corporate social responsibility for whom?

Mohd Sabrun, Ibrahim and Muhamad, Rusnah (2019) Corporate social responsibility for whom? In: Strategic Corporate Social Responsibility in Malaysia. Routledge, pp. 34-53. ISBN 9780429057182

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Corporate social responsibility (CSR) was illuminated by Howard Bowen in 1953 as the fundamental of morality in the discussion of business ethics and social responsibility. CSR describes how a company should behave towards society. The concept of CSR continues to evolve whereby academic researchers and business executives continue to adopt and adapt to the CSR evolution. This chapter provides an analysis concerning for whom is CSR intended. The various classes of stakeholders as found in the literature are discussed. The different sets of institutional contexts are found to influence the classification of stakeholders. The chapter also presents how the extant literature identifies stakeholders. This chapter is helpful in assisting researchers and business executives to understand the needs and demands of the various stakeholders, which is useful for CSR strategic planning.

Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Ibrahim
Date Deposited: 24 Mar 2022 03:57
Last Modified: 09 Aug 2022 07:46

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