Co-creation: A Case Study of Usungan Parade Project

Mohamad Faizuan, Mat (2021) Co-creation: A Case Study of Usungan Parade Project. In: INTERNATIONAL CONFERENCE ON ART, CULTURE & HERITAGE, 15-16 December 2021, Zoom.

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This article explores and discusses the definition, origin, method, practice, context, and potential theorization of co-creation as a form of community engagement through visual arts. Through a qualitative analysis of usungan parade co-creation project at the khatamal al-Quran event in Kabong, Sarawak East Malaysia as a case study, it explores the experiences and interpretation of the community towards the phenomenon of co-creation. The study was based on participant observation and interviews with a sample drawn from family leaders, usungan makers, and audiences. We establish six factors of community engagement and co-creation model based on how participants can be evaluated. Then we describe how each family group derives value and interpretation from their co-creation activities. The objective is to establish a strong case in pursuing an in-depth study of co-creation especially in deploying it for the benefit of a particular community. This research has shown how co-creation can contribute to closing the gaps between the arts and society, especially a 'non-art affiliated' community.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: Co-creation, participatory art, usungan, community art project, engagement
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NB Sculpture
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Mat
Date Deposited: 20 Dec 2021 08:33
Last Modified: 20 Dec 2021 08:33

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