A Contrastive Study between Australian and Malaysian Women’s Online Advice Seeking Strategies on IVF

Wun Chiew, Pung and Ai Ping, Ho (2021) A Contrastive Study between Australian and Malaysian Women’s Online Advice Seeking Strategies on IVF. In: iCLS 2021 International Conference on Language Studies, 8-9 September 2021, Virtual.

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Abstract

With the advent of technology and the Internet, studies on communication strategies have shifted from faceto-face interactions to computer-mediated communication (CMC). However, research on online adviceseeking strategies focusing on specific cultural groups are limited, and have centred largely on the North American (Locher, 2006), European (Placencia, 2012), and the East Asian regions (Morrow, 2012). The present study is a contrastive study comparing the online advice-seeking strategies between an eastern society and a western society. A Malaysian online forum and an Australian online forum were used for comparison, with both forums targeting women undergoing in-vitro fertilisation (IVF) treatment. A content analysis approach was employed, emulating Kouper’s (2010) and Locher’s (2006) method of analysing online advice messages. The findings showed that although both forums were targeted at women undergoing IVF, there were some variations in the women’s advice-seeking strategies, indicating influence of different cultural backgrounds and different needs of Australian women and Malaysian women.

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